Ksenia Ovchinnikova: Don't lose your enthusiasm, take on bonus tasks, and be friends with sadness and dreariness.
A designer’s view on how to explore and learn about yourself through work, avoid rigid boundaries in self-definition, and maintain your balance whilst chasing achievements.
Phillip Tretyakov: Designing with Heart, Working Together, and Practicing Empathy
ESH co-founder and art director Phillip Tretyakov explains why clear goals, emotional connection, and a touch of “design therapy” are essential for creating vibrant and meaningful projects.
Valera Kozhanov: Running a Studio, Focusing on What Matters, and Staying Zen
ESH co-founder Valera Kozhanov never planned to be a director. However, for the past few years, he has been managing the studio, creating meaningful work with people he trusts.
Stefan Lashko: Really Listening, Embracing Professional Exploration, and Keeping it Real
ESH co-founder and art director Stefan Lashko shares how to reconcile collaboration with deadlines and budgets without compromising himself.
Violetta Postnova: Trying out Seriousness, Losing Purpose, and Taking Care of Relationships
ESH partner and digital art director Violetta Postnova talks about the complex yet interesting — the crisis in teaching, difficulties with clients, and the search for meaning in a profession where creativity coexists with pragmatism.
Aleona Melnikova: Putting Care First, Finding Work-Life Balance, and Rebuilding Identity After the Storm
Art director Aleona explores if it’s possible to move past survival mode, prioritize self-care, manage energy, and still stay true to being a designer—in life and work.
Dasha Gadalova: Finding Herself in Design, Coping with Self-Criticism, and Learning to Celebrate Wins
What is the most difficult part of being a designer? Dasha Gadalova believes it’s not external criticism, but self-criticism. She shares how she deals with imposter syndrome, and why competition frustrates her.