Ksenia Ovchinnikova: Don't lose your enthusiasm, take on bonus tasks, and be friends with sadness and dreariness.
A designer’s view on how to explore and learn about yourself through work, avoid rigid boundaries in self-definition, and maintain your balance whilst chasing achievements.
Phillip Tretyakov: Designing with Heart, Working Together, and Practicing Empathy
ESH co-founder and art director Phillip Tretyakov explains why clear goals, emotional connection, and a touch of “design therapy” are essential for creating vibrant and meaningful projects.
Valera Kozhanov: Running a Studio, Focusing on What Matters, and Staying Zen
ESH co-founder Valera Kozhanov never planned to be a director. However, for the past few years, he has been managing the studio, creating meaningful work with people he trusts.
Stefan Lashko: Really Listening, Embracing Professional Exploration, and Keeping it Real
ESH co-founder and art director Stefan Lashko shares how to reconcile collaboration with deadlines and budgets without compromising himself.
Violetta Postnova: Trying out Seriousness, Losing Purpose, and Taking Care of Relationships
ESH partner and digital art director Violetta Postnova talks about the complex yet interesting — the crisis in teaching, difficulties with clients, and the search for meaning in a profession where creativity coexists with pragmatism.
Aleona Melnikova: Putting Care First, Finding Work-Life Balance, and Rebuilding Identity After the Storm
Art director Aleona explores if it’s possible to move past survival mode, prioritize self-care, manage energy, and still stay true to being a designer—in life and work.
Dasha Gadalova: Finding Herself in Design, Coping with Self-Criticism, and Learning to Celebrate Wins
What is the most difficult part of being a designer? Dasha Gadalova believes it’s not external criticism, but self-criticism. She shares how she deals with imposter syndrome, and why competition frustrates her.
Introducing ESH Playlists: the Blend of Music and Design
Branding isn't just visual anymore.
Design Your Job: 4 Steps to Getting Hired at Your Dream Design Studio
Seeking your next design role? This article unveils hiring tactics and tips to enhance your application, from crafting your cover letter to reflecting on your values as a designer.
Building a Better Brand: Why Research is Key
Want to boost your brand platform? Learn how research can help you understand the market, define your visual identity, and set you apart from competition. Real-life examples included.
4 Essential Skills for Designers We Don’t Talk About Enough
Become a better designer with the advice of our co-founder and creative director, Phillip Tretyakov.
Main Characters: Meet the Designers of ESH Gruppa
Get to know the faces behind the designs that are making a difference.
Build Your Brand Identity: Style Guide vs. Brand Book
Unpacking tools for consistent brand identity. Learn about formats, read Stefan Lashko's review of his favourite style guide, and access a set of inspiration links.
Maximizing Your Website’s First Year: Our Strategies for Success
Launched a website, unsure of what comes next? Don't let your hard work go to waste — read on.
How to Put Your Brand into Action (and why you may need help)
Ready to use your visual identity? Learn how to make your new brand work and why having a good design partner can help.